I've spent fifteen years working across editorial and brand — leading the fashion and beauty teams at RUSSH Magazine, then moving into creative direction at Assembly Label, where I shaped the brand's creative vision across campaigns, product, retail, and communications.
I now work with brands in a consulting capacity. My background sits across both the editorial and commercial sides of the industry, which means I understand how to build a brand world that's distinctive and how to make it work in a retail context.
My aesthetic leans toward quiet minimalism — considered, timeless, and grounded in a strong point of view.